data protection

1. Access data and hosting

You can visit our websites without providing any personal information. Each time a webpage is accessed, the web server automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of the access, the amount of data transferred, and the requesting provider (access data) and documents the access. This access data is evaluated solely for the purpose of ensuring the uninterrupted operation of the site and improving our offerings. This serves to protect our predominant legitimate interests in a correct representation of our offerings in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. All access data will be deleted no later than seven days after the end of your visit to the site.

 Content Delivery Network

In order to achieve shorter loading times, we use a so-called Content Delivery Network ("CDN") for some offers. With this service, content, e.g. large media files, is delivered via regionally distributed servers of external CDN providers. Therefore, access data is processed on the servers of the service providers. Our service providers act on our behalf as part of a data processing agreement. Our service providers are located and/or use servers in countries outside the EU and the EEA. There is no adequacy decision from the European Commission for these countries. Our collaboration with them is based on standard data protection clauses of the European Commission. If you have questions about our service providers and the basis of our collaboration with them, please contact the option described in this privacy policy.

2. Data processing for contract execution and for contacting

2.1 Data processing for contract execution

For the purpose of contract processing in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we collect personal data when you voluntarily provide it to us as part of your order. Mandatory fields are marked as such, as we require this data for contract processing and cannot ship the order without it. The data collected can be seen from the respective input forms.

Further information on the processing of your data, in particular regarding the transfer to our service providers for the purposes of order, payment, and shipping processing, can be found in the following sections of this privacy policy. After the complete execution of the contract, your data will be restricted for further processing and deleted after the expiration of the tax and commercial retention periods in accordance with Art. 6 para. 1 sentence 1 lit. c GDPR, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve a further data use that is legally permitted and of which we inform you in this statement.

2.2 Customer Account

As far as you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR by choosing to open a customer account, we use your data for the purpose of opening the customer account as well as for storing your data for further future orders on our website. Deleting your customer account is possible at any time and can be done either by sending a message to the contact option described in this privacy policy or through a designated function in the customer account. After the deletion of your customer account, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve a further data use that is legally permitted and of which we inform you in this statement.

2.3 Contacting Us

As part of customer communication, we collect personal data to process your inquiries in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR when you voluntarily provide us with this information during a contact with us (e.g. via contact form, live chat tool, or email). Mandatory fields are marked as such, as we require this data to process your contact request. The data collected can be seen from the respective input forms. After your inquiry has been fully processed, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to further data use that is legally permitted and of which we inform you in this statement.

3. Data processing for the purpose of order fulfillment

To fulfill the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we will pass your data on to the shipping service provider commissioned with the delivery, as far as this is necessary for the delivery of ordered goods.

4. Data processing for payment processing

In processing payments in our online store, we work with these partners: technical service providers, credit institutions, payment service providers.

4.1 Data processing for transaction processing

Depending on the selected payment method, we will pass on the data necessary for processing the payment transaction to our technical service providers, who work for us as part of a contract processing agreement, or to the commissioned credit institutions or the selected payment service provider, as far as this is necessary for processing the payment. This serves to fulfill the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR. In part, the payment service providers collect the data required for processing the payment themselves, e.g. on their own website or through a technical integration in the ordering process. In this respect, the privacy policy of the respective payment service provider applies.
For questions regarding our partners for payment processing and the basis of our collaboration with them, please contact the contact options described in this privacy policy.

4.2 Data processing for the purpose of fraud prevention and optimization of our payment processes

If necessary, we provide our service providers with additional data, which they use together with the data necessary for processing the payment as our processors for the purpose of fraud prevention and optimizing our payment processes (e.g. invoicing, handling disputed payments, supporting accounting). This serves, in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR, to safeguard our overriding legitimate interests in protecting against fraud and in efficient payment management.

4.3 Identity and credit check when selecting Klarna payment services

Klarna direct debit, purchase on account via Klarna, Klarna installment purchase
If you choose the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter Klarna), we ask for your consent according to Art. 6 para. 1 sentence 1 lit. a GDPR, that we may transmit the data necessary for the processing of the payment and an identity and credit check to Klarna. In Germany, for the identity and credit check, the in the Privacy Policy used by the credit agencies mentioned by Klarna. The information obtained about the statistical probability of a payment default is used by Klarna to make a balanced decision regarding the establishment, execution, or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option mentioned in this privacy policy. This may result in us no longer being able to offer you certain payment options. You can also revoke your consent to this use of personal data at any time with Klarna.

4.4 Identity and credit check when selecting Billpay payment services (operated by Klarna Bank AB)

If you choose the payment services of Klarna Bank AB (publ.), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter BillPay), we ask for your consent according to Art. 6 para. 1 sentence 1 lit. a GDPR, that we may transmit the data necessary for the processing of the payment and an identity and credit check to BillPay. In Germany, for the identity and credit check, the in the Privacy Policy of Billpay used by the mentioned credit agencies. The information obtained about the statistical probability of a payment default is used by Billpay for a balanced decision regarding the establishment, execution, or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option mentioned in this privacy policy. This may result in us no longer being able to offer you certain payment options. You can also revoke your consent to this use of personal data at any time with respect to BillPay.

4.5 Identity and credit check when selecting purchase on account via PayOne

If you choose the payment method purchase on account from PayOne GmbH, Lyoner Str. 9, 60528 Frankfurt a. M., Germany (hereinafter PayOne), we ask for your consent according to Art. 6 para. 1 sentence 1 lit. a GDPR, that we may transmit the data necessary for processing the payment and an identity and credit check to PayOne. In Germany, for identity and credit checks, the in the Privacy Policy of PayOne The information obtained about the statistical probability of a payment default is used by PayOne for a balanced decision regarding the establishment, execution, or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option mentioned in this privacy policy. This may result in us no longer being able to offer you certain payment options.

5. Advertising via email, mail, telephone

5.1 Email Newsletter with Registration

If you subscribe to our newsletter, we will use the necessary data or data you have provided separately to send you our email newsletter regularly based on your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. You can unsubscribe from the newsletter at any time, either by sending a message to the contact option described below or via a designated link in the newsletter. After unsubscribing, we will delete your email address from the recipient list, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to further data use that is legally permitted and of which we inform you in this statement.

5.2 Newsletter Shipping

The newsletter may also be sent by our service providers as part of a processing operation on our behalf. If you have questions about our service providers and the basis of our collaboration with them, please contact the option described in this privacy policy.

Our service providers sit and/or use servers in the USA. There is no adequacy decision from the European Commission for the USA. Our collaboration with them is based on standard contractual clauses of the European Commission. 

5.3 Shipping of Review Requests via Email

If you have given us your explicit consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR during or after your order, we will use your email address to request a review of your order through the evaluation system we use. This consent can be revoked at any time by sending a message to the contact option described in this privacy policy or via a designated link in the review request.

If you have given us your explicit consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR during or after your order, we will use your email address to remind you to submit a review of your order via the review system we use. This consent can be revoked at any time by sending a message to the contact option described below.

5.4 Direct Mail Advertising and Your Right to Object

Furthermore, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g. to send interesting offers and information about our products by mail. This serves to uphold our predominant legitimate interests in advertising communication with our customers in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. You can object to the storage and use of your data for these purposes at any time by sending a message to the contact option described in this privacy policy.

5.5 Telephone Advertising

As far as you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, we use the necessary or separately communicated data for our own advertising purposes, e.g. to inform you about interesting offers and our products. You can revoke your consent at any time either by sending a message to the contact option described in this privacy policy or by verbally notifying us during any call. After revocation, we will delete your phone number, unless you have expressly consented to further use of your data or we reserve a further data use that is legally permitted and of which we inform you in this statement.

6. Cookies and other technologies

 General Information

To make visiting our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically stored on your device. Some of the cookies we use are deleted after the browser session ends, that is, after you close your browser (so-called session cookies). Other cookies remain on your device and allow us to recognize your browser during your next visit (persistent cookies).
We use technologies that are essential for the use of certain functions of our website (e.g. shopping cart function). These technologies collect and process IP address, time of visit, device and browser information, as well as information about your use of our website (e.g. information about the contents of the shopping cart). This serves, within the framework of a balancing of interests, predominant legitimate interests in an optimized presentation of our offerings in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.

In addition, we use technologies to fulfill the legal obligations to which we are subject (e.g., to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy.

You can find the cookie settings for your browser at the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

As far as you have consented to the use of technologies in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, you can revoke your consent at any time by sending a message to the contact option described in the privacy policy.

7. Use of cookies and other technologies for web analysis and advertising purposes

As far as you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, we use the following cookies and other technologies from third parties on our website. After the purpose has ceased and the use of the respective technology by us has ended, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. Further information on your revocation options can be found in the section "Cookies and other technologies". More information, including the basis of our collaboration with the individual providers, can be found with the individual technologies. If you have questions about the providers and the basis of our collaboration with them, please contact the contact option described in this privacy policy.

7.1 Use of Google services for web analysis and advertising purposes

We use the technologies of Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google") as outlined below. The information automatically collected about your use of our website through Google technologies is generally transmitted to and stored on a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. There is no adequacy decision from the European Commission for the USA. Our collaboration with them is based on standard contractual clauses of the European Commission. If your IP address is collected through Google technologies, it will be shortened before being stored on Google's servers by activating IP anonymization. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Unless otherwise stated for the individual technologies, data processing is based on an agreement concluded for the respective technology between joint controllers in accordance with Art. 26 GDPR. Further information on data processing by Google can be found in the Google's privacy policy.

 Google Analytics

For the purpose of website analysis, data (IP address, time of visit, device and browser information, as well as information about your use of our website) is automatically collected and stored using Google Analytics, from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. Your IP address is generally not combined with other data from Google. Data processing is carried out on the basis of an agreement on data processing by Google.

 Google Ads

For advertising purposes in Google search results as well as on third-party websites, the so-called Google is used when visiting our website. Remarketing Cookie set, which automatically enables interest-based advertising through the collection and processing of data (IP address, time of visit, device and browser information, as well as information about your use of our website) and using a pseudonymous cookie ID based on the pages you visited. Further data processing only occurs if you have activated the "personalized advertising" setting in your Google account. If you are logged into Google during your visit to our website in this case, Google uses your data along with Google Analytics data to create and define audience lists for cross-device remarketing.

To analyze the website and track events, we measure through Google Ads Conversion Tracking Your subsequent usage behavior when you arrived at our website via a Google Ads advertisement. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information, as well as information about your use of our website based on events defined by us, such as visiting a webpage or signing up for a newsletter) may be collected, from which usage profiles are created using pseudonyms.

7.2 Use of Facebook services for web analysis and advertising purposes

 Usage of Facebook Pixel

We use the Facebook Pixel as part of the technologies presented below. Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook"). The Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information, as well as information about your use of our website based on events we define, such as visiting a webpage or signing up for a newsletter), from which usage profiles are created using pseudonyms. As part of the so-called extended data matching, information for matching purposes is also collected and stored in a hashed form, which can identify individuals (e.g., names, email addresses, and phone numbers). To this end, a cookie is automatically set by the Facebook Pixel when you visit our website, which allows for the recognition of your browser when visiting other websites through a pseudonymous cookie ID. Facebook will merge this information with other data from your Facebook account and use it to compile reports on website activities and to provide additional services related to website usage, particularly personalized and group-based advertising.
The information automatically collected about your use of our website through Facebook technologies is usually transmitted to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA, and stored there. There is no adequacy decision from the European Commission for the USA. If the data transfer to the USA falls under our responsibility, our cooperation is based on the standard contractual clauses of the European Commission. Further information about data processing by Facebook can be found in the privacy policy of Facebook.

 Facebook Analytics

 Facebook Ads

In the context of Facebook Analytics, statistics about visitor activities on our website are created from the data collected via the Facebook Pixel regarding your use of our website. The data processing is based on an agreement on data processing by Facebook. Your analysis serves the optimal presentation and marketing of our website.

We advertise this website on Facebook and other platforms through Facebook Ads. We determine the parameters of the respective advertising campaign. Facebook is responsible for the exact implementation, particularly the decision regarding the placement of ads for individual users. Unless stated otherwise for the individual technologies, data processing is based on an agreement between joint controllers in accordance with Art. 26 GDPR. The joint responsibility is limited to the collection of data and its transmission to Facebook Ireland. The subsequent data processing by Facebook Ireland is not covered by this.

Based on the statistics created through Facebook Pixel regarding visitor activities on our website, we operate through Facebook Custom Audience group-based advertising on Facebook by determining the characteristics of the respective target audience. In the context of the extended data matching taking place to determine the respective target audience (see above), Facebook acts as our processor.

Based on the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your usage behavior on our website, we operate through Facebook Pixel Remarketing personalized advertising.

About Facebook Pixel Conversions We measure your subsequent usage behavior for web analysis and event tracking when you arrive at our website via an advertisement from Facebook Ads. The data processing is based on an agreement on data processing by Facebook.

8. Social Media

8.1 Social plugins from Facebook, Twitter, Instagram, Pinterest

On our website, social buttons from social networks are used. These are merely embedded as HTML links in the page, so that when you access our website, no connection is established with the servers of the respective provider. When you click on one of the buttons, the website of the respective social network opens in a new window of your browser. There you can, for example, use the like or share button.

8.2 Our online presence on Facebook, Instagram, Youtube, Pinterest, LinkedIn

As far as you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR to the respective social media operator, your data will be automatically collected and stored for market research and advertising purposes when visiting our online presences on the aforementioned social media, from which usage profiles are created using pseudonyms. These can be used, for example, to display advertisements both within and outside the platforms that presumably match your interests. Cookies are usually used for this purpose. For detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your related rights and settings for protecting your privacy, please refer to the privacy notices of the providers linked below. If you still need assistance in this regard, you can contact us.

Facebook is an offer from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland"). The information automatically collected by Facebook Ireland about your use of our online presence on Facebook is generally transmitted to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA, and stored there. There is no adequacy decision from the European Commission for the USA. Our collaboration with them is based on standard contractual clauses of the European Commission. Data processing in the context of visiting a Facebook fan page is carried out on the basis of an agreement between joint controllers in accordance with Art. 26 GDPR. More information (information on insights data) can be found here.

Instagram is an offer from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland"). The information automatically collected by Facebook Ireland about your use of our online presence on Instagram is usually transmitted to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA, and stored there. There is no adequacy decision from the European Commission for the USA. Our collaboration with them is based on standard contractual clauses of the European Commission. Data processing in the context of visiting an Instagram fan page is carried out on the basis of an agreement between joint controllers in accordance with Art. 26 GDPR. More information (information on insights data) can be found here.

YouTube is an offer from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our online presence on YouTube is generally transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our collaboration with them is based on standard data protection clauses of the European Commission. 

Pinterest is an offer from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"). The information automatically collected by Pinterest about your use of our online presence on Pinterest is generally transmitted to a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our collaboration with them is based on standard data protection clauses of the European Commission. 

LinkedIn is an offer from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). The information automatically collected by LinkedIn about your use of our online presence on LinkedIn is generally transmitted to a server of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA, and stored there. There is no adequacy decision from the European Commission for the USA. Our collaboration with them is based on standard contractual clauses of the European Commission. 

9. Contact options and your rights

9.1 Your Rights

As an affected person, you have the following rights:

  • According to Art. 15 GDPR, you have the right to request information about your personal data processed by us to the extent specified therein;
  • according to Art. 16 GDPR the right to request the immediate correction of inaccurate or the completion of your personal data stored with us;
  • You have the right, according to Art. 17 GDPR, to request the deletion of your personal data stored with us, unless further processing
    • for the exercise of the right to freedom of expression and information;
    • to fulfill a legal obligation;
    • for reasons of public interest or
    • necessary for the assertion, exercise, or defense of legal claims;
  • according to Art. 18 GDPR the right to request the restriction of the processing of your personal data, as far as
    • the accuracy of the data is disputed by you;
    • the processing is unlawful, but you refuse its deletion;
    • We no longer need the data, but you need it for the assertion, exercise, or defense of legal claims or
    • You have lodged an objection to the processing in accordance with Article 21 GDPR;
  • According to Art. 20 GDPR, you have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request the transfer to another controller;
  • According to Art. 77 GDPR, you have the right to lodge a complaint with a supervisory authority. In general, you can contact the supervisory authority of your usual place of residence or workplace or our company's registered office for this purpose.

Right of withdrawal

As far as we process personal data as explained above in order to safeguard our overriding legitimate interests within the framework of a balancing of interests, you can object to this processing with effect for the future. If the processing is for the purposes of direct marketing, you can exercise this right at any time as described above. If the processing is for other purposes, you have a right to object only if there are reasons arising from your particular situation.

After exercising your right of objection, we will not process your personal data for these purposes any further, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing is necessary for the establishment, exercise, or defense of legal claims.

This does not apply if the processing is for the purposes of direct marketing. In that case, we will not further process your personal data for this purpose.

9.2 Contact Options

For questions regarding the collection, processing, or use of your personal data, requests for information, correction, restriction, or deletion of data, as well as the withdrawal of granted consents or objections to a specific data use, please contact us directly using the contact details in our imprint.